Pop-up advertisements have thrived for years despite numerous efforts to eradicate them, but now online marketers are seriously wondering whether the Web's most detested ad format is about to meet its match: Microsoft.
Microsoft is expected to take its first baby steps on the road to Web search independence on Thursday, with the launch a test version of a homegrown Internet navigation tool and changes to its current search engine.
Amazon.com has quietly launched a test version of its long-awaited search engine, aiming to challenge industry stalwarts Google and Yahoo with new tools to navigate the Web.
Amazon.com has formed a group to develop e-commerce search technology, an attempt to gain a foothold in a lucrative market Google and Yahoo now dominate.
Yahoo's US$1.63 billion buyout of Overture Services signals a dramatic shake-up of the Web search market that could wake a sleeping giant: Microsoft.
Pop-up advertisements have thrived for years despite numerous efforts to eradicate them, but now online marketers are seriously wondering whether the Web's most detested ad format is about to meet its match: Microsoft.
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