In an attempt to boost its search-ad business, Yahoo has begun a project that lets anyone build a customised search engine atop the Internet company's technology.
A fresh look at Yahoo's search results on Thursday by Hitwise Intelligence raises the question of whether Yahoo could survive just fine without its search engine.
Microsoft announced on Sunday afternoon it has issued another proposal to Yahoo that calls for a transaction with the company but would not involve the acquisition of all of its assets.
Yahoo announced a non-exclusive partnership under which rival Google will supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market.
In the wake of Microsoft's decision to pull its Yahoo offer, executives are trying to make the case that Redmond's online business can go it alone.
For users still unhappy using the Ribbon interface in the Office productivity suite, Microsoft has a new option: search.
Lost BlackBerry users will soon be able to say "show me the way" to their devices thanks to Microsoft's plans to enrich Live Search for Windows Mobile.
Google's top executives gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo on Thursday, advising observers to look at the overall ad market.
Google's co-founder Larry Page respects Yahoo's struggle to remain independent, and he says there's still a chance an advertising deal between the two companies can work.
Without a competing suitor to push Microsoft's unsolicited bid higher, Yahoo is turning to its investors to get that job done.
In these eBay days, buyer's remorse is increasingly common. Less common is the remorse of the unbought a sensation now widely reported among major Yahoo shareholders in the wake of Ballmer's retreat.
Latest US figures have indicated that Google's search market share has grown even further, as the search giant continues to chip away at Yahoo and Microsoft.
Microsoft went public on Friday with a US$44.6 billion cash-and-stock bid to acquire Yahoo.
Examined using several different metrics, Microsoft's bid for Yahoo could create one of the world's largest Web companies.
While some critics may chide Microsoft for losing focus over its desire to play in many markets, from desktop software to game consoles to mobile devices, the company's top guy says it's a necessary move to stay relevant in the market.
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