The major U.S. television networks plan to test pilots for series for the upcoming TV season on the Internet, according to an industry insider.
The chief trade group of the US$8 billion online advertising industry is taking steps to improve its image and buttress the ailing companies it represents - moves critics say are long overdue.
When Computer Associates showcased its entry into the ASP field, the project was met with major interest. Six months later, however, the iCan-ASP subsidiary is still months away from introducing its first product, at which time it will likely meet with wary customers and stiff competition.
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