Dotcom companies who plunked down US$2 million for a 30-second commercial during Sunday's Super Bowl appear to be in for a rough lesson -- big bucks don't necessarily equal big recognition.
On the eve of JavaOne, Sun Microsystems has successfully quashed an attempt by some of the biggest players in the industry to set standards for Web applications by supersetting Java.
Bluetooth, the wireless technology that is supposed to connect cell phones, handheld computers and other devices in a personal-area network, remains all bark and no bite.
Consumer demand for interactive TV has yet to meet industry expectations, but that isn't stopping another hopeful from gambling on the ill-defined and elusive market.
In the '80s, Microsoft and Intel established dominance in the PC market, but the standards winner in the larger wireless world could wind up with an even weightier prize. Who will be the 'Wintel' of wireless?
The Web-based service your small business leans on today could be gone tomorrow.
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