By now, the regulatory, cultural, practical and financial problems in Microsoft's Yahoo acquisition have been well aired. Let's skip forward to 2009, when they've all been solved and Yahoo is now a Microsoft brand.
Your mobile phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday.
Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for US$58 million in cash, in a bid to profit from the fast-growing sector.
I did a double take recently after listening to Microsoft CFO Chris Liddell acknowledge that his company was ready to lose even more money in online services in the near term, if that's what it takes to catch Google.
Microsoft launched a campaign today to enlist supporters in its opposition to a new advertising collaboration deal between Google and Yahoo, two sources familiar with the matter told Reuters.
While speaking in Moscow, Microsoft CEO and Yahoo suitor Steve Ballmer said, "Yahoo was never the strategy we were pursuing, it was a way to accelerate our online advertising business... We will spend money on some acquisitions. You can do a whole lot of things with $50 billion."
Microsoft shouldn't be worried about Google's move into the enterprise applications space but Microsoft is shaping up to be more of a challenger to Google's online ads business, according to Gartner.
Google's top brass are meeting Monday to figure out a response to how Microsoft's new overtures toward Yahoo affect Google's potential ad deal with Yahoo.
European antitrust regulators on Tuesday approved Google's US$3.1 billion merger with DoubleClick, which Google's CEO said will mean job cuts.
Online advertising revenues exceeded $US21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.
YouTube has released application programming interfaces allowing its content to be embedded into other Web sites, desktop applications, video games and mobile devices.
In the last two months Microsoft has filed 500 patents with the US Patent and Trademark Office.
The Federal Court has set a hearing date for the ACCC's allegations against Google of misleading and deceptive conduct, while the Trading Post is hoping to settle with the regulator.
The troubled Web giant used to be known for its innovative ways. To find a way to a brighter future, it could benefit from looking at its past.
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