Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday.
Overture has launched its operations in Australia offering paid-placement search services, headed up by an ex-Alta Vista heavyweight.
Yahoo's US$1.63 billion buyout of Overture Services signals a dramatic shake-up of the Web search market that could wake a sleeping giant: Microsoft.
Yahoo announced on Monday its plan to buy search company Overture Services in a US$1.63 billion deal, bolstering its position against rivals Google and Microsoft in the booming market for Web search advertising.
Paid search, the engine that's driving many Internet companies into profitability, is getting a dose of reality.
In moving beyond Web search to the desktop, the company faces a slew of challenges: controversy over privacy, technical hurdles and the rivalry of Microsoft among them.
The software giant updates its corporate Web search technology with in-house software, its latest effort to catch up with innovations in the navigation tools market.
As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
Google faces a difficult task if it tries to transplant its successful Web search business to the desktop.
Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.
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