If Steve Ballmer hadn't decided to take his college buddy up on a job offer as Microsoft's bookkeeper, he figures he probably would have ended up selling car insurance.
Tech giants' newfound respect for consumer power is their roundabout way of winning enterprise customers, says CNET News.com's Mike Ricciuti.
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CXO's Unplugged - Real Business Insight
Phil Dobbie interviews business leaders to reveal their thoughts on various management challenges.
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