With the Google-DoubleClick merger wrapped up, Yahoo may face even greater pressure to find itself a buyout partner, according to Wall Street analysts and investors.
Microsoft launched a campaign today to enlist supporters in its opposition to a new advertising collaboration deal between Google and Yahoo, two sources familiar with the matter told Reuters.
European antitrust regulators on Tuesday approved Google's US$3.1 billion merger with DoubleClick, which Google's CEO said will mean job cuts.
Google's megamerger proposal with DoubleClick could face greater scrutiny in Europe than the US if antitrust regulators decide the deal takes the companies into new markets.
update: In its largest acquisition yet, Google has agreed to pay $3.1 billion in cash for online ad company DoubleClick, the companies announced on Friday.
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
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